Posted by decordemon in
Spaces on 09 1st, 2010 |
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Designer Scott Laslie redefines “terms of service” with the launch of Found Market
Produced, written and directed by Brian Patrick Flynn with styling by Scott Laslie and photography by Sarah Dorio

Actress Geena Davis made a U-turn from the Hollywood Hills straight to becoming an Olympic archery hopeful. The Terminator tossed his Sarah Connor agenda out the window, then emerged as Governor of California. Kathy Ireland traded Sports Illustrated swimsuit editions for a billion dollar empire’s worth of lighting, carpet and bedding catalogs. As this star-studded trifecta demonstrates, when it comes to business practices, a change can do you good. Atlanta-based interior designer, Scott Laslie, is no exception to the rule.
Thanks to this go-fug-yourself, sink-or-swim economy, Mr. Laslie and business partner, Alex Guerrero, opted to completely re-evaluate the firm’s existing design services, then willingly brave the market with their own new joint venture. Just two short years ago, sprawling southern estates, sexy high-rises with sweeping views and high-dollar vacation homes were all part of Scott’s daily agenda. Nowadays, with most full-scale projects benched in purgatory, the designer is taking it one-room-at-a-time. Largely inspired by Betsy Burnham’s groundbreaking concept for Instant Space, Scotty beamed himself up in a similar direction but with a slightly different approach. Although, for now, Mr. Laslie’s reputable, scaled-back, full-service firm thrives in this identity crisis of an industry, he refuses to become design roadkill in the years to come. So what’s the difference between Scott’s firm and Found Market? While Scott Laslie Interior Design often implements the Scott Laslie aesthetic into client’s homes, Found Market, well, notsomuch.
Laslie and Guerrero are hell-bent on each Found Market space strongly resembling its client. Albeit a single room execution or a simple object hunt, each task is treated as its very own full-service design project. Example: imaginary businesswoman, Puffie van der Snuff, has a gorgeous living room sofa, heirloom rug and drapery fabric; however P-Snuff is [a] stumped on tables, lamps and accessories [b] indecisive in choosing a wall color. Found Market makes a beeline for budget-minded retail stores, trade-only design showrooms and discount outlets with a fan deck and snappy point-and-click in hand. Once the missing pieces to each decorating puzzle are found, Laslie painstakingly puts each and every one in place either himself [if the home is local to Atlanta] or via step-by-step, do-it-yourself plans [for out-of-towners]. NOTE TO SELF: hyphen-overload in previous sentence. To see Laslie’s new service in action, my photographer and I spent an afternoon with the designer himself along with his client, Leigh, and her two dogs, Luigi and Wayne Newton. The result? All design talk aside, when it comes to the creation of a niche business, Laslie and Guerrero have FOUND their MARKET.
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