Posted by decordemon in
Spaces on 07 14th, 2010 |
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How a collaboration between design and filmmaking dudes led to a budget-friendly Hollywood ending
Produced, designed, written and styled by Brian Patrick Flynn with live action direction by Eric DeFino and photography by Sarah Dorio

As an ambitious, Nintendo-obsessed young boy, my mother often preached “Make us proud by finding something you love to do, then get paid for doing it…just as long as it’s not appearance-based OR in show business.”. I am [a] an interior designer [b] a TV casting producer. FAIL.
Four design series, three well-decorated homes, two rescue dogs and one spread in O at Home Magazine later, Mommy Dearest snuck an amendment into her little mantra. Could this have anything to do with SonnyBoy’s access to furniture at wholesale prices, high-end rug remnants and steep media discounts? Perhaps. But I prefer to think it’s my five years treading the entertainment industry waters without a shark attack. This conclusion rings especially true since my father equates success with “how you triumph over adversity and conflict”; based on his collection of elk, hammerhead and sailfish taxidermy, the dude knows a thing or two about triumph. Regardless, by land or by sea, I’m doing TWO things which I absolutely love…and people give me money FOR doing them. WIN.
When a new production company waltzed into town seeking smoke-and-mirror magic for their creative lounge, my team made a beeline for the set faster than a fluffer to flacid talent. Although the writer/producers wanted something dramatically Hollywood, each envisioned a different use of the space. One person saw the lofty 24 x 18 as a sophisticated writer’s retreat while others saw it as a place to throw back Hennessy with hot chicks and clients. Soon thereafter, ideas and requests multiplied like Gremlins after midnight: a TV director needed graphic backdrops for shooting reality-style interviews, two laptop-clutching writers insisted on power outlets galore, sound engineers preferred the concrete floors NOT to echo, and the staff editor wished for a sofa on which to kick back and scan raw footage. For a bunch of dudes unsure of what they’d DO in the space, they surely agreed on what they’d SPEND on it—very, very little. FAIL.
As a fan of conducting business for the sake of, I dunno, MAKING MONEY, another gated community-caliber design on a community theater budget wasn’t too enticing. Suddenly, my imaginary lightbulb flickered. The Decor Demon team had been gearing up to shoot a series of web videos and, coincidentally, our prospective new clients own cameras, sound equipment, lights, cranes and editing software. Two dumpster dives, eight reupholstery jobs and five weeks later, cameras rolled on THEIR new space…and on OUR new series. WIN/WIN.
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